In April 2016, VisitBritain and VisitEngland were merged to create one single Tourism marketing body for the UK.

The merger brought together circa 250 FTEs from across the globe operating in locations including the UK, the USA, Brazil and Australasia.

Just over a year after the merger took place, an internal HR audit was commissioned.

Performance Management was a key area which was identified as requiring improvement, to ensure the processes were fully harmonised and effective.

At the time, the Performance Management process was not widely nor fully adopted – only circa 10% of the associated review paperwork which was supposed to be completed during annual reviews was completed and returned to the HR team.

Read the full case study here to find out how The Curve Group introduced a new Performance Management Review Process across the organisation and improved staff engagement to 100%.